The effect that the COVID-19 outbreak has had on the country is no secret. With the South African economy struggling to recover and unemployment at an all-time high of 32.6% these women decided not to wither but step above and beyond within their respective fields.
Tebogo Mekgwe, popularly known as Pinky Girl let us know in our July issue that the COVID-19 outbreak and lockdown regulations have made it a difficult time for her as a DJ, but she plans on using it to work on her brand and connect with her target audience. She went on to tell us that she had to now focus on alternative approaches of entertaining and interacting with her audience in order to grow her brand. She shared with us how important mental health is as well she said “as much as you need to keep the ball rolling, it’s important to do so with a clear and healthy mind.” Pinky Girl says that she prays a lot and believes in giving herself time to rest and reboot when she feels overwhelmed. She also does some self-care activities such as doing facials and getting her nails done just to unwind.
Pinky Girl says that it’s never easy to get into the industry as a female DJ, but she persevered knowing what the goal was.
Pinky Girl launched ‘Pinky’s Couch Sessions’ on Woman’s Day. Set to give upcoming female DJs the platform that they deserve, this platform showcases their talent and allows them to interact with her on a personal level. The first Pinky Couch Sessions took place at Tammy Taylor, Menlyn Maine on the 9th of August. Three upcoming DJs were chosen to have a nail date with Pinky Girl for the session, as well as play a live set. “It was so fulfilling to see the ladies get excited about being part of the Pinky Girl Sessions. They loved their nails and gave it their all when it came to their live sets,” says Pinky Girl.
Pinky Girl wants to do this because she feels that women aren’t given the platform that they deserve when it comes to the entertainment industry. She says that this will be an ongoing thing as she believes that women need to constantly be acknowledged, not just on Women’s Day or for Women’s month.
“This was a great experience for me as I got to meet upcoming DJs like myself and we were able to share the common struggles that we share in the industry as well as advise each other. We even exchanged contact details so that we can build each other and have relations beyond the Pinky Couch Sessions. I am truly grateful to Pinky Girl for making this happen,” says Kedibone Mohlala, another Dj that was at the launch.
“This was an exciting learning curve for me since I am an upcoming female DJ. Our host was warm, loving and welcoming which made this experience even more special for me,” says Nkamogeleng Modise.
Pinky Girl concludes by saying “I am very happy that I decided to do this as I believe that it will impact a lot of upcoming female DJs in a positive and meaningful way. Things can only get better from here on.” The one thing Pinky Girl thinks society should normalise is the fact that women can be whatever they want to be. Limitations should not exist based on gender, everyone should be treated equally and be given the credit that they deserve. Driving the narrative in this direction one female dj at a time, Pinky Girl is sure to breed success.