Who We Are

More Than a Magazine

About Us
We are a movement with the objective to control the narrative world of raw talent. We are redefining the rules that have been set in journalism. We invite you to follow the journey of the artist and get a glimpse of the person behind the art, it’s imperfections and the beauty of the creation. Not only are we changing how story telling is done but we are redefining how people perceive artists.The diversity in this world shouldn’t be contained. Miscellany should be celebrated, each colour, instrument and movement makes us who we are. This community has been launched to show the world that there is more to entertainment than we reckon. We are going to expose a whole new world that has not been explored. We welcome you to join our community.

Our Mission

Raw Talent

Who defines what is "good" talent? We believe that this is not our place, so we focus our efforts on finding "raw" talent and putting it out to the world. We are also open to talent approaching us as we don't always have our eyes and ears in every corner. We don't believe in having guidelines for talent; we let the talent speak for itself.


Being exceptional at something does not guarantee you will be seen. We aim to put new talent on the centre stage when we feature anyone on the Magazine. We acknowledge we are not the be all and end all. We believe talent has its potential target market that doesn't fit our personal narrative and so we are open to new voices, acts and anyone in the creative industry.


We are committed to developing the platforms we need based on recurring themes when talent approaches us. We listen and develop according to what creatives need. We are always exploring and testing behind the scenes. We look forward to expanding into the rest of Africa at a later date.

Our Timeline

Online Magazine (1)

Phase one was identifying the viability of our long term goals through article based interaction.

Control Music (2)

We receive a lot of attention from musicians so we launched Control Music. A platform for new talent exclusively.

Control e-commerce (3)

This one is still a secret. Launch date: 31 August 2020.

Control Cinema (4)


Next Big Thing (5)


Notable Campaigns

Earliest to current year

Gender Based Violence - "A Visual Story"

GBV - A Visual Story

Photographer and Directors: @gamagrapher, @spaggy_photography, @giddyphotoworx and @ghost_the_producerModels: Manqoba, Tsholofelo, Thobile, Amanda, Nqobil, Tshepiso, Sphokazii and AubreyMake Up Artist: De UltimateBuckz



Abel Kipaso is an award winner of the East African rising model of the year.

Long Term Goals

Each and every project we embark on has a long term goal for sustainability. We build and develop our platforms to help creatives develop their craft and brand. We don't want to tie down a creative to the Control platform. We would like creatives to use Control as a launchpad for their own unique identity.

The goal is simple: we want to see more young people from the continent of Africa participate in their industry on a global scale.

Let's work together

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+27 (72) 708-7321‬