Bathu Annual Conference 2025: A Vision for Expansion and Innovation

Day 2 of the Bathu Annual Conference 2025 was nothing short of transformative. What began with a powerful strategy session led by Group CEO Theo Baloyi quickly escalated into a milestone moment for the company, the highly anticipated Bathu Group Media Engagement. This exclusive session not only reaffirmed Bathu’s commitment to growth but also set the stage for an exciting new chapter in African business.

A Bold Leap Forward: Bathu Group’s New Subsidiaries

In a groundbreaking announcement, Theo Baloyi introduced five new subsidiaries that will now operate under the Bathu Group umbrella. Each of these brands represents a strategic move toward diversification, reinforcing Bathu’s position as a key player in fashion, lifestyle, and luxury.

Flowers For Society :

A premium German sneaker brand, now part of the Bathu Group through a licensing agreement, merging global craftsmanship with African ambition.

Boys Of Soweto :

A high-end fashion label that seamlessly blends style with storytelling, capturing the essence of modern African elegance.

Monosi Sneakers :

Born in Pretoria, this sneaker brand celebrates homegrown innovation and craftsmanship, amplifying South African design on a larger scale.

Avenue Exchange :

A luxury perfume boutique offering curated scent experiences for the discerning consumer.

Baka :

A bespoke premium furniture brand that fuses artistry with functionality, setting new standards in interior design.

Each subsidiary’s CEO took center stage, sharing their brand’s vision and underlining a collective commitment to innovation, collaboration, and African excellence.

Shaping the Future: A Dialogue with the Media

Following the major reveal, media representatives had an exclusive opportunity to engage with Theo Baloyi and the leadership team. The discussion centered on the broader impact of this expansion—not just for Bathu, but for the African business landscape. The conversation highlighted themes of entrepreneurship, industry disruption, and the power of strategic partnerships.

A Grand Finale: Celebrating the Momentum

As the day drew to a close, the energy remained electric. Acclaimed musician Mörda delivered a show-stopping performance, capping off an event that was both a celebration and a declaration of intent—Bathu Group is not just growing, it’s redefining success.

With this bold expansion, Bathu is proving that African businesses can compete, innovate, and lead on a global scale. And if this event was any indication, the journey has only just begun.