COLD WORLD, HOT DROP: PUMA x Skepta Return with the Ice-Dripped “White” Pack

Just when you thought the streets couldn’t get any cooler, PUMA and Skepta unleash a sub-zero statement with the latest evolution of their collaboration — the “White” Pack. Led by a bone-chilling take on Skepta’s signature Skope Forever silhouette, this drop fuses high-performance heritage with next-gen luxury techwear in a collection that’s as sleek as it is frosted.

This isn’t just another artist collab. Skepta, a generational voice in global rap and a cultural juggernaut, continues to expand his empire with this refined, functional and futuristic drop. Known for blurring the lines between music, fashion and visual art, Skepta brings the same energy to his PUMA partnership — pushing the limits of sportstyle design while keeping things unapologetically icy.

The “White” Pack doesn’t just look clean — it’s engineered that way. The collection is anchored by crisp, monochrome silhouettes accented with translucent frosted soles, sculpted design lines, and stealthy branding. The standout hooded jacket offers movement-ready structure with adjustable toggles and co-branded hits, while the windCELL + warmCELL vest brings high-tech layering to the streets, echoing Skepta’s own genre-bending innovation.

And the accessories? Just as calculated. The tech-silk cap with reflective touches and low-key edge rounds out a look that’s equally ready for stormy weather or flashing cameras.

The footwear is where this drop levels up. The new Skope Forever in all-white drops in two versions, both boasting layered mesh, smooth and patent leather, chrome accents, and ice-cold soles that feel straight out of a snowstorm. A custom PUMA x Skepta badge on the tongue seals the deal — a quiet flex for those who know.

A MAN OF MANY MODES

This drop arrives on the heels of Skepta’s ongoing artistic evolution. Fresh off the release of his debut film Tribal Mark, the founding of Big Smoke Corporation, and the continued rise of his Mas Tiempo electronic music project with Jammer, Skepta has become more than a rapper — he’s a multidimensional brand in motion. Fashion, film, sound design, storytelling — the man moves with intent, and every project echoes his signature blend of British grit and Nigerian roots.

And while he’s been in the game for decades, Skepta’s influence remains razor-sharp — especially in fashion. From Burberry collabs to launching his own label, MAINS, and now continuing his run with PUMA, he’s carved out a lane few can touch.

THE DROP

The PUMA x Skepta “White” Pack officially drops 5 July 2025, exclusively at PUMA.com. Whether you’re stepping on stage, into the studio, or just down the block — it’s about stepping correct.

Frostbite never looked so fresh.