As Amapiano continues to dominate dancefloors and global playlists, two of the genre’s earliest architects are preparing for a decisive new chapter. In January 2026, leading creative management and strategic brand platform Plugnation officially announced its appointment as the new management team for Kaygee & Bizizi, signalling a focused and intentional return for the influential duo.
The partnership brings structure and long-term strategy to artists whose contribution to Amapiano predates its mainstream explosion. Kaygee & Bizizi’s 2009 breakout record “Kokota Piano” remains a cornerstone in the genre’s evolution, widely cited as one of the records that helped define Amapiano’s early sonic identity. Long before the sound became South Africa’s most successful cultural export, the duo were already shaping its foundations.
Plugnation’s mandate extends well beyond traditional artist management. The platform will oversee a full-service approach encompassing brand strategy, partnerships, media positioning and live experience development, while also guiding the duo’s creative and commercial direction. With a multidisciplinary team rooted across music, media, television and brand ecosystems, Plugnation is positioning Kaygee & Bizizi for sustainable relevance rather than momentary resurgence.
Central to the strategy is the activation of the duo’s legacy. This includes reintroducing their catalogue through deliberate storytelling, aligning them with strategic brand collaborations, and developing live experiences that reflect both their history and continued influence. New music, refreshed visuals and a cohesive narrative rollout are also in motion, designed to firmly reassert Kaygee & Bizizi’s place in Amapiano’s origin story.
“At Plugnation, we believe in honouring legacy while building future-forward strategies,” says Kgomotso Gobeni, founder of Plugnation. “Kaygee & Bizizi are not just artists, they are cultural contributors. Our role is to ensure their story is told correctly, their impact is respected, and their future is positioned at the highest level.”
Beyond revisiting the past, the partnership is focused on bridging generations. While reconnecting with core fans who witnessed the birth of Amapiano, the strategy also aims to introduce Kaygee & Bizizi to a younger, global audience increasingly curious about the genre’s roots. With Plugnation’s infrastructure and influence, the duo is set to explore new commercial opportunities without compromising authenticity.
As 2026 unfolds, audiences can expect a steady rollout of new releases, elevated performances and carefully chosen collaborations, each reinforcing a broader narrative about where Amapiano comes from and who helped build it.
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