PUMA Ignites the Night with Amelia Gray in Bold New MOSTRO Campaign

In a daring fusion of fashion, nostalgia, and streetwise edge, PUMA has just unveiled its newest campaign, and it’s nothing short of electric. Leading the charge is model and cultural tastemaker Amelia Gray, who steps into the spotlight to reawaken one of PUMA’s most iconic silhouettes – the Mostro.

Known for her disruptive style and effortless trendsetting, Gray brings the Mostro to life in a campaign that captures the rebellious energy of nightlife. Set after dark, the visuals are charged with intimacy, attitude, and movement – a perfect mirror to the bold, unmistakable design of the sneaker itself.

“I love that the Mostro is comfy, cool, and just easy to wear. It looks great with everything and instantly pulls the whole look together,” Gray shares. “It has that perfect mix of retro and modern that makes any outfit feel more elevated.”

First released in 1999 and named after the Italian word for “monster,” the PUMA Mostro has always stood apart. Drawing inspiration from a 1960s track spike and a 1980s surf shoe, its low-profile build, spiked sole, and signature strap closure have earned it cult status among sneakerheads and style rebels alike.

Now, in 2025, the Mostro is once again stalking the streets – and it’s louder, sharper, and more fearless than ever.

A Return Steeped in Culture and Cool

This new campaign isn’t just about footwear – it’s a visual anthem for those who live outside the lines. Gray’s nocturnal adventure, punctuated by striking shots and intimate city moments, taps into the energy of youth culture, music, and fashion’s ongoing love affair with the unexpected.

In South Africa, the campaign gains local heat with celebrated rapper and creative Maglera, who brings his own magnetic presence to the launch, connecting global vision with homegrown authenticity.

When and Where to Get It

For those eager to get their hands on the latest drop, the striking “Pelé Yellow” Mostro, is available for R2399. You’ll find it on PUMA.com, PUMA Retail Stores, Sportscene, Archive, JD Sports, Superbalist, and Office London.