South African singer-songwriter, model, and actress S B X has consistently captivated audiences with her versatility, and now, she’s stepping into a new musical chapter. Her latest single, They Say, marks the first release of what she has dubbed her “metamorphosis” – a shift from her RnB roots into the world of dance and electro-pop. Released on September 26, 2024, They Say is produced by acclaimed South African producer BoyDukes, blending soulful melodies with an infectious dance beat that promises to dominate playlists and dancefloors alike.
This shift in sound also comes with a fresh new look for the self-proclaimed “superstar extraordinaire,” adding an exciting visual element to this transformation. Fans and newcomers alike can expect a vibrant and dynamic S B X, both in style and sound, as she embarks on what is arguably her most anticipated musical era to date.
Since debuting in 2020, S B X has consistently pushed the boundaries of her artistry. Her previous EPs, These Songs Are About You and These Songs Are About You Too, showcased her vulnerability and emotional depth, earning her spots on prominent charts like Trace Urban’s Top 30. The singles “Why?” and “Dues” solidified her status as one of South Africa’s rising RnB stars. However, with They Say, S B X is proving herself to be an eclectic artist capable of competing on the global stage.
This new era for S B X also follows a significant milestone: her recent signing with international label WHY Z Music, which has just launched its African division. S B X joins a roster of talented local artists, further cementing her place as a force to be reckoned with both in South Africa and abroad.
With its infectious energy and soulful undertones, They Say signals an exciting new direction for S B X. As she continues to diversify her sound, one thing remains clear – she is an artist who thrives on evolution and innovation.
Keep an eye on this multi-talented star as she continues her rise, and make sure to check out They Say – available on all streaming platforms.
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