When news broke that TSHEPO JEAN‘s Sandton store was undergoing changes, a wave of concern swept across its loyal customer base. Was this the end of a fashion landmark? Founder Tshepo Mohlala quickly set the record straight: “We’re not closing. We’re transforming.”
For Mohlala, this isn’t just a store revamp—it’s a reinvention. The transformation is a statement about growth, creativity, and creating a home for both the brand and its community. “Last week, I received so many messages from people worried we were shutting down for good. We’re not closing, we’re getting a facelift,” he shared.
The makeover promises a fresh, contemporary space where craftsmanship meets culture. Early design visuals reveal an airy, modern interior with clean lines, warm textures, and the iconic TSHEPO crown logo proudly displayed, a reminder of the brand’s commitment to empowering wearers to “wear your crown.”
Over the coming weeks, Mohlala plans to take customers along for the ride, revealing fabric swatches, material selections, and design choices that will shape this new chapter. It’s more than just retail—it’s a creative hub where fashion, conversation, and memories will unfold.
But the TSHEPO story has always been about its people. That’s why the founder is inviting input directly from the community: “Please let me know what you would love to see happen in this store. Drop your ideas below, I’m listening.”
With this transformation, TSHEPO is proving that evolution is part of excellence. The new Sandton space will be more than a place to shop—it will be a place to connect, create, and celebrate the culture of denim done differently.