Fresh off the release of his latest album Loyal To The Plug, Pretoria’s own 25K is keeping it true to his roots, now with a sleek twist. The rapper was recently spotted next to a bold MINI Cooper S, fully branded with the words “25K THE PLUG – Driven by MINI Menlyn.” If the message wasn’t clear enough, this move marks a powerful crossover between the music and lifestyle spaces, making it evident that 25K isn’t just influencing the culture, he’s driving it forward.
Known for his raw authenticity and street-savvy lyricism, 25K embodies everything MINI stands for: bold individuality, premium style, and undeniable street appeal. With his hometown behind him and a MINI Menlyn collab on his name, this feels bigger than a ride, it’s a symbol of how far he’s come.
While MINI Menlyn has previously collaborated with media personalities, this partnership taps directly into the pulse of South African hip-hop. And let’s be real, seeing “The Plug” behind the wheel of a whip this clean? That’s how you move when the city knows your name.