In a move that signals a bold and intentional pivot into township economies, Lekau Sehoana’s, best known as the founder and driving force behind South Africa’s homegrown sneaker brand Drip, has been appointed CEO of EasyPrice Holdings. For many, this may seem like a surprising shift. But for those who’ve followed his entrepreneurial journey, it’s the natural evolution of a businessman deeply rooted in the township ecosystem.
Lekau’s brand has always been more than sneakers. It’s been about purpose, identity, and pride in local progress. With EasyPrice Holdings, he steps into a different kind of value chain, this time, one focused on everyday living, access, and food security.
EasyPrice isn’t your typical retail chain. Its mission is deeply embedded in the communities it serves, targeting low- to mid-income households with affordability, accessibility, and trust. With supermarket branches in Rockville (by Regina Mundi Church), Orlando East (Orlando High), Tembisa (Makhulong Park), and Ekangala in Bronkhorstspruit, the brand is committed to meeting people where they are, literally and figuratively.
The launch of the Moroka Store in Soweto, paired with the “Your Real Friend” campaign, positions EasyPrice as more than a place to shop. It’s an essential pillar in the township’s social and economic fabric. By combining grocery, liquor, and delivery services, the chain responds to modern consumer needs while maintaining hyper-local relevance.
Lekau’s Vision: Value Meets Dignity
Sehoana’s appointment suggests EasyPrice isn’t just scaling, it’s about to transform. Under his leadership, the brand is expected to blend cultural insight with smart retail logistics, tapping into the heartbeat of township life. In his Instagram announcement, he wrote of the honour and responsibility he feels, indicating a mission beyond profit margins.
What stands out is the brand’s community-first positioning. “Your Real Friend” is more than a catchy slogan, it’s a commitment to dignity, quality, and service. In a retail environment where many big brands miss the nuances of township consumers, Lekau’s understanding could be the bridge to a new era of localised economic empowerment.
In a time where South Africans seek more relatable leadership, transparent business practices, and real empowerment, Lekau’s next chapter could inspire a wave of change that goes far beyond the aisles of a supermarket.
From Drip to EasyPrice, Lekau Sehoana isn’t just chasing success, he’s architecting ecosystems. And if his track record is anything to go by, the township retail landscape is about to get a serious upgrade.
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