TIME TO PLAY: PUMA x Squid Game Return with a Killer Second Drop

The game isn’t over yet. Global sportswear giant PUMA and Netflix’s cultural juggernaut Squid Game are back for round two, launching a second high-impact collection that blurs the line between fashion, fandom, and fear.

Just in time for the highly anticipated third season of Squid Game, this fresh collection dives deeper into the chilling world of the hit series—reimagining iconic elements of the game into bold streetwear staples. With references to new challenges like Jump Rope and, Hide and Seek, as well as a nod to the final, high-stakes Squid Game itself, the range doesn’t just wear the narrative—it lives it.

PUMA brings its sportswear DNA into the world of dystopia with standout pieces like the Relaxed Football Jersey and Shorts, featuring abstract all-over prints and the signature PUMA x Squid Game logo lock-up. Fans will instantly spot the visual cues that nod to the series’ sinister masked enforcers.

T-shirts channel the familiar green of the show’s contestant tracksuits, while accessories turn key characters into collectibles. The black waist bag comes with a Chul-su hangtag—a fresh figurine set to debut in season three. Think of him as the new Red Light, Green Light doll… only eerier.

The footwear offering is just as thrilling. The Easy Rider arrives decked in asymmetrical red and green—a clear nod to the show’s infamous light game—with a matching Chul-su hangtag to complete the look. Meanwhile, the Palermo silhouette plays with frenzied contrast stitching, gleaming lace jewels, and a miniature key-shaped hangtag, unlocking the ultimate Squid Game energy.

The PUMA x Squid Game Collection lands 10 July 2025. Available at PUMA.com, PUMA retail stores, Superbalist, and Sneaker District. Don’t miss your chance to cop this limited-edition drop—because in this game, there are no second chances.